Welcome to the International Cider Challenge
Now in its 11th year, The International Cider Challenge is the most authoritative, respected and influential cider competition in the world.
The ICC is the premier event in promoting and rewarding outstanding quality cider. It is the ideal way to benchmark your cider against its competitors and enhance your customer base and stockists.
The competition is founded on a rigorous and independent judging process, which serves to reward and celebrate the diversity and range of varying styles of international cider.
Ciders entered into the tasting categories will be blind tasted by an expert panel of independent judges and assessed according to their taste, appearance and aroma. Ciders entered into the design and packaging awards will be judged against a set design brief and scored on initial impact, originality, creativity, innovation and relevance to target market.
Medals and trophies will be awarded with the results published in Drinks Retailing.
WHY ENTER THE INTERNATIONAL CIDER CHALLENGE
Being part of the ICC carries a number of significant benefits. It acknowledges the skill of the producers, and is an internationally recognised symbol of quality frequently displayed on bottle labels. Retailers, restaurateurs, bar owners and wholesalers are justifiably proud of the range of award winning ciders they carry. Drinks lists promote ICC award-winners directly to the consumer and can influence their buying decision. In short, a medal or trophy can help increase your sales!
Raise your brands’ profile, prestige and credibility with retailers and consumers
- Demonstrate your commitment to product quality, innovation and new product development
- Increase product sales
- Boost awareness of your brand in the media via extensive editorial and press coverage in Drinks Retailing News and its industry-leading media partners
- Be tasted by renowned international industry judges
- Use the ICC awards logo on packaging and as part of your own promotional plan
- Discover how your brand stands up against its competitors in the eyes of our expert judges
- Opportunity for medal-winning products to be available and tasted at an awards event
We are delighted to be awarded both a Trophy and two Gold Medals by the International Cider Challenge 2020. We plan to utilise these significant accolades to drive our sales both nationally and internationally. Malus Danica and Malus X Feminam are both core products, and we are sincerely proud and humbled by what we have achieved, pouring all our love and dedication into refining the best Danish fruit and berries.
With 15 years of experience in making cider and perry, Hogan’s Cider are thrilled to be awarded a Trophy for our Classic Perry at the International Cider Challenge 2020. This huge accolade is something that we are very proud of, particularly achieved against such strong competition. The ICC raises consumer awareness for quality crafted cider and perry, so to be recognised as a global leading cider producer is a wonderful endorsement and platform for our brand.
As one of Herefordshire’s smallest cider producers we are delighted to be awarded a Trophy for Pips Medium Cider in the prestigious International Cider Challenge 2020. This huge achievement is a testament to our team, hard work and to our wonderful traditional orchard, planted back in 1959. Achieving global recognition as an award-winning cider producer through the ICC not only endorses our commitment to quality, but it also inspires and motivates us to reach even higher standards.
It is a fantastic honour for Jake’s Orchard Cider Rosé to be crowned the overall Supreme Champion in the International Cider Challenge 2020.
A lot of hard graft goes into producing Hush Heath Estate’s cider, and the result justifies the time, dedication and effort we put in to creating it. This is a huge industry accolade from the ICC and provides us with a fantastic global platform. We are extremely proud to shout about it!